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Softcult • When A Flower Doesn't Grow | Black Vinyl 12" LP PREORDER
$35.99 USD
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THIS IS A PRE-ORDER. RELEASE/SHIP DATE IS 1/30/2026.
When A Flower Doesn't Grow is a self-produced, self-recorded, and fiercely independent collection of songs that detail trauma to rebirth and transformation. Its title comes from a quote by Dutch author, Alexander Den Heijer: "when a flower doesn’t bloom, you fix the environment in which it grows, not the flower.”
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Musically, Softcult continue to expand their rich blend of grunge, shoegaze, and alt-rock textures, weaving fuzz-laden riffs and dreamy soundscapes with raw, confessional lyricism. The result is both intimate and universal: a record for anyone who has ever felt trapped or diminished by their surroundings, and a rallying cry to nurture ourselves and each other in the pursuit of freedom and authenticity.
The album follows last year’s acclaimed Heaven EP, which flipped the concept of an afterlife on its head, critiquing a culture fixated on the future while ignoring the urgent need for change in the present. That release saw the duo land the cover of Spotify’s MARROW playlist (over 4.7 million followers) and embark on tours across North America, the UK, Europe, Australia, and Southeast Asia. Along the way they’ve won fans in artists like Hayley Williams and Bring The Horizon’s Oli Sykes, opened for Incubus and MUSE, and earned praise from outlets including Stereogum, BrooklynVegan, Paste, Consequence, Alternative Press, Kerrang!, CBC, The Gay Times and more.
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